Singapore Guide to Social Media Marketing Tools


4 min read


Comprehensive Guide to Social Media Marketing Tools


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1. Content Creation Tools For Social Media

Everything you post on social media sites is content. Content is a key to success for all types of marketing. Visually appealing content not only keeps your brand fresh but also grabs potential customers.

Social media marketing mainly revolves around eye-catching images and professional images. Fortunately, the internet is full of free and paid graphics and graphic designing tools.

Many sites offer the Creative Commons Zero license to their users. It means that users can download thousands of images free of cost without copyrights. For downloading professional images, Pixabay, Unsplash, and Pexels are some of the best free sites. After downloading images from these sites, marketers can use them for any legal purpose. Do read the terms of the sites.

To design branded graphics for social media or other digital platforms, Canva is one of the best option to consider. Thousands of pre-made templates are available here for your ease. It is the best tool to create custom covers, media posts, cover photos, and ads.

For video creation, Adobe Spark, Biteable, Moovly, and Magisto are some of the best tools. Similarly, you can consider Animaker for creating stunning animation for your page promotion.

2. Social Media Scheduling Tools

Uploading your content consistently is vital for getting good reach. Seldom content uploading fades your identity and slows down the growth of your business.

You must come up with an effective strategy and comprehensive plan by creating a schedule. Scheduling your content maintains the flow of your posts going out on social media platforms. It also includes the time you spare to answer the questions of your audience.

You can find plenty of social media scheduling tools on the internet according to your need. However, Hootsuite is worth mentioning here because it works best for many businesses.

Many alternatives to Hootsuite are also available like Buffer, Sprout Social, Social Pilot, and CoSchedule. You can go with any of them based on your need and budget.

Further, there are different types of social media scheduling like stream scheduling and internal scheduling. For each social media platform, you may have to use a different type for social media management. However, internal scheduling works perfectly for Facebook and you can try others as well.

3. Social Media Listening Tools

After creating and uploading your content, marketers must know how their brand is performing on social media platforms. And, they should also know what are people talking about their products.

Social media listening tools grab people's conversations and trending hashtags about your brand. Through this information, you know the positive or negative sentiments of the public about your brand. This feedback plays a key role to take your product to the next level.

Strong listening tools show you who is contributing the most to boost your business. Above all, you can find new powerful influencers to make them your voice using these tools.

Falcon, Agora Pulse, Digimind, Brand mentions, and BuzzSumo are some of the most powerful social media listening tools. All tools are phenomenal so you can go with any of them that works perfectly for your business.

4. Social Media Analytics Tools

Understanding the strategies of your competitors is your half success in all types of marketing. Carefully monitor and decode their strategies what they are doing.

How would you know which social media platform is the best for your businesses? Take some help from your competitors. How? Platforms that are working for them will surely work for you.

Social media analytics tools also help you to know which platform is the best for your business. If one platform is not working for you, why waste your precious time and budget there? Then, pay your full attention to a platform that is growing your audience.

The number of total active users at a platform has no link to the growth of your business. For instance, Facebook has more active users than Instagram. However, it doesn’t mean that your business will grow faster on Facebook than on Instagram.

The things you should consider are bounce rate, the time visitors spend on your site, etc. If the bounce rate is very high, it indicates that users have no interest in your product or services. Compare bounce rate of different social media platforms. If one platform has an extremely low bounce rate, that might be the right place for your business.

SoTrender, AgoraPulse, and Brand24 are some best social media analytics tools that you can try.


5. Content Curation Tools

Content Curation is another most important thing for social media marketers. Curation tools grab data from plenty of different sources that are relevant to your target audience. These tools also help you to share that data on different social media platforms strategically.

Expert content creators might not need these tools and they may find relevant data manually. However, content Curation tools are still very important to speed up your process.

Suppose you love music and want to listen to your favorite tracks. What will you do? Obviously, you will spend hours and hours creating your favorite playlists. What if someone else collects all the hits you like most and delivers to you? This is what content Curation tools do.

Wrapping Up

Using social media platforms for marketing instead of posting random posts is very beneficial for your business. Whatever type of business you have, you can promote that on these platforms.

If you use these platforms but don’t promote your business on them, you are wasting your precious time. Because social media marketing has become very easy due to the availability of useful tools.

I hope this guide will help you a lot and encourage you to start your new journey as social media marketer. Good Luck!


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