5 min read
Google is a giant search engine that holds most of the Search Engine market. That’s why almost all businesses create Google My Business listing to grab more potential buyers via Google search and Maps. Google My Business is currently known as Google Business Profile. Google Business Profile is crucial for almost all businesses to have a strong presence in the online world.
Listing your business in Google My Business helps you to claim ownership of your Business Profile. Plus, you will get business management rights and unlock plenty of useful features to boost your visibility on Google.
In this guide, we will cover different aspects of Google My Business in the world including Singapore to take your business to the next level. Let’s get started…
What is Google My Business or Google Business Profile?
Google Business Profile is a listing that appears in local search results, Google Shopping, and Google Maps. It greatly improves your visibility across different Google services and increases your sales.
The Business Profile is available for those businesses that deal with customers physically. To create your Profile, you will have to provide a business contact number, physical location, etc. so that customers may easily approach you. For example, if you search “plumbers near me” on Google, you will see Business Profiles in SERPs.
Why Google My Business Account Is Important?
1. Improve Visibility of Business on Google
Google has become a great search referrer for both web and foot traffic. That’s why you will have to create your business account if you want to improve the visibility of your business in your area.
Your Business account makes sure that people will find your business when looking for specific products or services. It helps searchers that where and how they can visit your business. Creating a business profile is crucial for local SEO.
When customers search for a nearby service or product on Google, it will return business profiles that match their query.
2. Build Trust Through Reviews
Reviews are the best way to know about the quality of any product or service. Good reviews show the credibility and trustworthiness of any service.
Google allows customers to share their reviews in written form as well as in star rating to share their experience with the business. These reviews are very helpful for new customers to make their final decision about the product.
Businesses have no control over these ratings. It means that you will get genuine reviews about each product listed in Google My Business. Therefore, getting 5-star ratings makes your business more credible in the sight of customers, resulting in more conversion!
3. Get Access to More Features to Control Your Business Online
You can update your business hours, contact information, and other details about your business using Google My Business in Singapore and worldwide. Similarly, you can inform your customers that you have temporarily closed your services or expended services, etc. It improves customer experience with you.
How to Create a Google My Business Profile?
If you have already added a place on a Google Map, creating a Business Profile won’t be a tough job for you. The process is very simple and takes a few minutes to complete. Follow the below steps to create your profile:
Step 1: Create A Google Account
The first and foremost step is to create a Google account. Already have? Logging into a Google account automatically logs you into Google Business Profile Manager.
Type Google Business Profile Manager in Google. Click on the topmost link in SERPs. Then, press the Mange Now button to land into Profile Manager.
Step 2: Add Your Business
Type the name of your business in the search field. If your business appears in the
suggestions, click on it. Otherwise, add your business by selecting the
appropriate category and clicking on the Next button
Step 3: Enter Your Location
If your business has any physical address, click on Yes and enter your business address. Here you may find an option to mark your location on the map with a Marker. However, if your business has no physical location, add your service areas and proceed by clicking on the Next button.
In case of no physical location, you will have to specify the region where you are offering your services. Choose your location and click Next.
Step 4: Enter Contact Information
Enter your phone number and web URL so that customers can contact you. Remember both phone numbers and web addresses are optional. However, providing this information is very helpful for your business.
Step 5: Verify Your Business
To verify your business, you will have to provide your real physical address. Because Google uses this information to verify your business. Google doesn’t display this info on your Business Profile or share it with the customers.
In the case of physical business, you will have to get a postcard by mail if you want to verify your location. However, an email address will be sufficient for the verification of service-area businesses.
Enter your 5 digit verification code to verify your profile. Once you enter your code, you will see a confirmation screen indicating that you’re verified.
Once verification is completed, you can customize your profile by uploading your image and business description, etc. After customizing your information, you will see a Business Profile Manager Dashboard where you can view insights, create Google ads, manage reviews, etc.
Finalize Your Google My Business Profile
Your profile should be 100% complete and it should contain all real images and videos related to your business. Optimize your profile so that it should match the relevant search queries. For this purpose, you will have to include appropriate keywords in your profile wisely.
Encourage your customers to give you a detailed review of your services. Try to reply when you receive any reviews from your customers. Your profile must contain up-to-date information.
Google My Business is one of the best way to increase your visibility in the online world. For this purpose, you must have a clear understanding of what is it and how does it work. After understanding it completely, create your profile by following the steps mentioned in this guide.
Complete your Business Profile 100% and outshine your competitors by grabbing more potential customers using the most popular search engine in the world.
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